• What is Ultrapoint?

    Matt from Mustad explains the technology behind UltraPoint technology. The most advanced technologies come together to produce UltraPoint hooks. Mustad Fishing has an enduring reputation for legendary strength and consistency, and this is no coincidence. Mustad is the only fishing gear company in the world that owns and operates its own wire manufacturing facility, in continuous operation in Norway since 1832! Having production on our home ground makes it possible to control all ...

  • How is the "Grip Pin" used?

    Kevin VanDam explains how the Grip Pin Series holds your bait tight onto your hook and keeps your plastics intact!

  • How are Mustad hooks made?

    Our hooks are made with Swedish wire that is washed, treated, and pulled in Norway by our experts, just as they have been doing since we first started producing hooks (Check it out here). We pride ourselves in the quality of the wire we use and put care into the cleaning and treating of the material. This way we can be assured that our hooks are made with Scandinavian-quality wire like have since 1877. We then send the prepared wire to our Mustad factory in China to bend the hook into the des...

  • What is Mustad's Triple Grip technology?

    Matt from Mustad discusses the differences of Triple Grip in comparison to classic treble hooks.

  • What is Grip-Pin Technology?

    Matt from Mustad describes the advantages of our unique Grip-Pin technology designed by Mustad Pro Kevin VanDam.

  • What is Triangle Hook Technology?

    Matt from Mustad explains the benefits of Mustad's new, revolutionary Triangle Hook technology. Reminiscent of the awe-inspiring angles of stealth technology, Mustad’s Triangle Concept is a complex merging of wire shapes that is truly representative of the highest level of mastery in the craft.  The triangle section is constructed using a proprietary 3-Way optimized forging process that makes these hooks an incredible 20% stronger than traditional wire!   Moving up t...

  • What is a Circle Hook?

    Matt from Mustad explains the advantages of fishing with Mustad's Demon Perfect Circle hooks.

  • What is Nor-Tempering?

    Matt from Mustad explains how the Nor-Tempering process makes Mustad's hooks so strong.

  • Picking a Hook Gap

    Matt from Mustad talks about picking the right size hook gap for your soft plastics. Hook gap refers to the distance between the point and the shank of the hook. Matching the gap based on the style of soft plastic you're using will directly impact your hook up ratio. For thicker baits, opt for a wide gap hook that allows the bulkier bait to move out of the way during the hookset. For thinner baits, a streamlined regular gap hook will do the job and also allow the bait to ...

  • What do the strengths (2X/3X/4X) mean?

    The strength of a hook is often designated by the 2X, 3X, 4X, etc. icon. This is to tell us the thickness of the wire used when producing the hook, which can make a big difference on strength of a hook. For each "X" of strength, the wire used is typically used in a standard strength hook of each "X" up.  In other words, a 2X Strong Size #4 hook uses the wire of a size  hook of the same hook shape in standard strength. Keep in mind that numerous aspects of the hook...